The Compound SystemThe Platform & Placement Guide · 2027 Edition
Pick your market.
Find your placements.
Know where to show up, what to make, and what to watch out for. Keep a shortlist you can use in your next brief.
Global coverage, with a closer look at MENA.
A taste of what’s inside
Same brief. Better starting point.
Start with the demonstration.
Consider Snapchat Stories / Spotlight, then compare Instagram Reels.
Local creator familiarity can earn attention. Product proof still has to earn the sale.
Build my shortlist ↗Your Platform & Placement Guide · 2027 Edition
Your next shortlist.
A few places to begin.
Editorial starting points, not performance rankings. Confirm account availability before buying.
Helpful resources Platform guides, market evidence and how to use this tool
The 2027 edition is an editorial guide. Underlying audience research has its own data periods; those are preserved below.
What this guide can tell you
The shortlists and creative advice are editorial judgments. Platform documentation describes inventory; it does not establish performance for your business. Placement means where the ad appears. Format means how it is packaged.
Coverage is selected markets. Qatar, Bahrain and Oman share a research starting list, not a country ranking. Australia is category-led. China and South Korea need separate local-platform research; Japan also needs LINE / Yahoo consideration.
Audience estimates are not unique people or conversion forecasts. LinkedIn members, adult-only TikTok estimates and US survey usage measure different things.
Recheck availability, forecasts and specifications in the buying account. Review the evidence when the platform or your market changes.