Privacy policy

Last updated 18 August 2026

The short version

Visiting this site, we collect nothing until you choose otherwise. No account, no cookies and no advertising pixel load unless you allow them. A banner asks once, and Decline is a real answer that we honour on the server as well as in your browser.

Giving us your email, we keep your address so we can send you a short series of worked campaign decisions and, later, platform changes worth knowing about. Nothing else.

Buying, Paddle.com, our Merchant of Record, is the seller and handles the payment, collecting what it needs to process it under its own privacy policy. We never see your card details.

Detail

Our own measurement. We count things like how many people start and finish the free diagnostic, and where they stop. It stays on the page unless a provider is connected, it never includes your email address, your name or your individual answers, and it uses a random id that lasts as long as your browser tab and identifies nobody.

Meta advertising analytics, only if you allow it. If you press Allow on the banner, we load Meta Pixel and may send Meta a small number of events: that you viewed the page, that you looked at the course details, and that you joined the email list. If you press Decline, none of it loads and we send Meta nothing, including from our server. We do not treat our server as a way around your choice.

What Meta receives if you allow it. Your email address is turned into an irreversible hash before it leaves our server, never sent as text. Meta also receives your IP address, your browser's user agent and its own cookie identifiers, which is how that kind of matching works. We never send your name, your diagnostic answers or anything you typed. You can change your mind by clearing this site's data in your browser, which resets the banner.

Cookies. We set none ourselves. Your choice about advertising analytics is stored in your browser's local storage, not a cookie. If you allow Meta, Meta sets its own cookies.

Server logs. Our host records ordinary technical information about requests, as any web server does. We do not use it to identify or profile visitors.

Fonts. The fonts on this site are served from our own domain. No font request goes to Google or any other third party.

Your email. Used to send a short series of worked campaign decisions and occasional product updates. Not sold, not rented, not shared for anyone else's marketing. Unsubscribe in one click.

Your rights. Ask us what we hold, ask us to correct it, ask us to delete it. We respond within 30 days.

Children. This site is for people learning and working in advertising, and is not directed at children under 13.

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