The Compound SystemThe decisions, worked through.
Each page answers one question practitioners search for, shows the arithmetic or the reply, and ends with a case you can try yourself. The clients are fictional and the figures are invented and add up; none of them is a benchmark.
Worked through
A media plan example: $75,000, UAE, lead generation
From an eight-sentence brief to a reconciled invoice: the platform decision, what the business can afford, the forecast with scenarios and the launch checks.
MethodBudget reallocation, without breaking the plan
Moving money mid-campaign by what each line needs to work, a worked example, and the reply to send the client.
MethodClient reporting: what to send the morning after results drop
The five checks before you send, the structure that survives being forwarded, and a full example reply.
ExerciseA marketing simulation for paid media, in four minutes
What the free decision exercise is, what it is not, and how a team can use it.
A tool
Then make the call yourself
The free case puts you in one situation with its numbers: a client cuts the budget by 30% two days before launch. You commit to what changes first, then read the reasoning against your call.
The case takes about four minutes, with no signup.