A demonstration case, start to finish
Every case follows the same path. Something lands, you decide, the reasoning opens, and you keep one useful thing. Here is one, start to finish, in about four minutes of reading.
1Encounter
Who is who, what happened, and the one table that matters. Everything you know is on the screen. Nothing has been taught.
Run · demonstration case
The client wants everything paused for the weekend.
Friday, 16:10. Sami, the client’s operations lead, messages you. The warehouse is closed Saturday and Sunday.
SamiCan we pause everything from tonight until Monday morning? We can’t ship at the weekend and I don’t want orders sitting there.
| Last four weeks | Weekend | Weekdays |
|---|---|---|
| Share of orders | 38% | 62% |
| Cost per order | $21 | $26 |
| Ships | Monday | Same day |
The site already says “orders placed after Friday 17:00 ship Monday”.
2Decide
Make your call. Then see the reasoning. You choose once and it locks, the way it does at work.
Run · demonstration case
The client wants everything paused for the weekend.
Your call
It’s 16:15. What do you tell Sami?
You commit once. You cannot take it back.
3Explore the reasoning
Your option and the strongest one are both explained. The rule is one sentence you can carry to the next Friday.
Run · demonstration case
The client wants everything paused for the weekend.
Your call, made
You chose B. B and D are both calls an experienced person might make. You’re right about the site and the shipping, and you’ve answered the client’s request with a reason and no number. Sami asked for something. D puts a number next to the request, 38% of the week’s orders at the lowest cost per order, and leaves the choice his.
Performance LouliThe weekend is the cheapest part of the week.
The rule
A pause is a decision about revenue, not a favour to operations. Put the number next to the request before anything is switched off.
4Keep
The Callbook holds each call beside the strongest one, with the rule and your own note. In the Media edition, the Playbook maps your calls, the rules they taught and your notes, and your account holds the same as a file.
Your working
My Callbook
Run
The client wants everything paused for the weekend.
It’s 16:15. What do you tell Sami?
Your call · defensibleKeep running. The site already says weekend orders ship Monday.
Strongest supported callSend Sami the weekend numbers, say orders ship Monday, and offer the pause if he wants it.
A pause is a decision about revenue, not a favour to operations. Put the number next to the request before anything is switched off.
Your noteSame thing happened with the Eid closure. Send the number first.
The running application, drawn in its own components on a demonstration case. Nothing inside the frame is clickable, and the case is in neither the edition nor the free one. Make a real call yourself, free.
The perspectives
The Louli hosts. One specialist speaks in each case. After you decide, one Louli adds a line to the reasoning: the one whose question the case turns on. Each has a home stage, shown on its card, and turns up wherever its question matters. Across the 38, Operations speaks in twelve cases and Creative in four.
“What are we trying to do?”
Where you meet it. Tomorrow’s meeting approves your forecast of $38 a lead. The client’s marketing lead pastes a screenshot: the sister brand’s agency gets leads for $9.
Strategy asks what each number in the room was measuring.
“What can this budget actually do?”
Where you meet it. The client cut the budget by 30%. Markets, targets and launch date stay as agreed.
Planning checks what each line can still do before anything is sent back.
“Will this work where it runs?”
Where you meet it. The film is approved. The crop cuts out the product. Launch is Monday.
Creative checks what is built for each placement, not what looked right in the review.
“What is this number telling us?”
Where you meet it. Cost per lead is $15 against a plan of $21. Sales say half the leads are rubbish.
Performance looks twice, and is comfortable saying the evidence is not there yet.
“What still needs sorting?”
Where you meet it. Six supplier lines, three POs, one of them closed last quarter. Finance wants a call on each line by Thursday.
Operations stays with a loose end until it is closed.
The free case is a whole one: a client email, a 30% budget cut, and a plan due before noon. If you want to see a full plan worked through first, there is a media plan example, every calculation shown.
Free. No signup needed.
The Compound System