The Compound SystemWhere is your media planning actually thin?
Seventeen scenarios from real campaign work. No definitions, no trick questions, no timer. Every one of them is a decision somebody had to make on a Thursday afternoon with incomplete information.
At the end you get a profile across the six stages of a campaign, the level you should start at, and the mistakes your answers suggest you are most likely to make. It takes about eight minutes.
You answer first. We ask for an address only if you want the calls sent to you afterwards, and the result is on screen either way. If that seems like a strange way to run a funnel, it is the same argument the course makes about lead quality.
Across the six stages
The mistakes your answers point at, what to do about each, and where to start. Leave your email and you also get the calls: a real campaign situation in the first one, with the reasoning that decides it.
Four emails over a week, each one a real campaign decision worked through, then the occasional platform change worth knowing about. No countdown and nothing for sale in them. Unsubscribe in one click.
What to watch
Where to start
This is a self-assessment, not a qualification. It tells you where to start, not what you are worth.